The Boulevardier

Featured Recipe Photo

Meet the Perfect Valentine's Day Cocktail: The Boulevardier 

Valentine's Day is tomorrow and whether you're celebrating with your loved one or with a group of friends, a great cocktail is a must. This year, we'll be keeping it classic with The Boulevardier, a vibrantly hued cocktail that's just about as sexy as the name sounds, and our pick for the perfect Valentine's Day cocktail. 

Similar to a Negroni but swapping in bourbon in place of the gin, The Boulevardier consists of bourbon, Campari, sweet vermouth, and fresh orange zest. The cocktail was created by socialite and expatriate writer Erskine Gwynne in France in the late 1920s and has recently experienced a revival in cocktail bars across the US. Boulevardier is a French term meaning "man about town," and it was also the name Gwynne had given to his Parisian literary magazine. But for us, The Boulevardier will forever be a delicious cocktail, best shared with your special someone.


The Boulevardier
makes two cocktails

  • 2 shots of bourbon
  • 1 & 1/2 shots of Campari
  • 1 & 1/2 shots of sweet vermouth (we like Dolin Rouge for this recipe)
  • 2 strips of fresh orange zest (to garnish)
  1. Combine the bourbon, Campari, and vermouth in a mixing glass. 
  2. Add ice to above the level of the liquid and stir for 30 seconds.
  3. Strain the mixture into chilled rocks glasses containing a single large cube of ice each. Squeeze orange zest over surface of the cocktail and garnish. 
W&P Design