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Classic Cocktail Series: Negroni

Recently, we have been excited to see one of our favorite classic cocktails making a comeback: the Negroni. The strikingly colorful cocktail consisting of gin, Campari, sweet vermouth and fresh orange is popping up everywhere, and for good reason - it's the perfect balance of bitter, sweet and floral, creating a go-to cocktail to kick off a meal. 

While Campari has often lived in obscurity as a colorful dusty bottle on a bar's shelf, the pleasantly bitter Italian liqueur is an ingredient we always have on our home bar cart. Created in the late 1800s, Campari is made from an infusion of herbs, fruit and spices and is essential to the classic Negroni.

In early 20th century Florence, the Negroni cocktail was invented by Count Negroni ... seriously. The story goes that the Americano, a mixture of Campari, sweet vermouth and soda, was the it drink of the time. Count Negroni asked the bartender to sub gin for soda, and the rest is history. Give it a try, we think you'll agree, Count Negroni was on to something.


makes two drinks 

  • 1 & 1/2 shots gin
  • 1 & 1/2 shots campari
  • 1 & 1/2 shots sweet vermouth
  • 1 strip of orange zest (plus 2 to garnish)
  1.  Add the gin, Campari, sweet vermouth and a strip of orange zest to a mixing glass*.
  2. Add ice to above the level of the liquid, and stir for 15 seconds.
  3. Strain the mixture into rocks glasses containing large cubes of ice, and garnish with remaining orange zest.

*Looking for a mixing glass? You can purchase the W&P Mixing Glass here!